Postmates, TikTok Team Up on Limited-Time Creator-Led Menu in Los Angeles Area

Four items will be available for delivery through Nov. 22

Some of the most-shared food trends on TikTok will be available exclusively via Postmates Postmates/TikTok

Delivery service Postmates is teaming up with TikTok on the first-ever creator-led menu, but only those within the delivery radius in the Los Angeles area will be able to sample the creations.

Starting Wednesday (Oct. 28) and running through Sunday, Nov. 22, some of the most-shared food trends on the video creation application will be available exclusively via Postmates.

The menu is made up of:

  • BentoBox, by Sweetfin ($20): A limited-edition bento box with spicy tuna over bamboo rice, yuzu salmon over citrus kale, yuzu truffle avocado dip with taro chips and chile ginger noodles. #BentoBox reached 259.3 million people on TikTok this year.

Postmates/TikTok

  • CloudBread, by Dialog Café ($7): A cloud cupcake with a cotton candy cloud topping and candied rainbow topper. #CloudBread reached 3 billion TikTok users thus far in 2020.

Postmates/TikTok

  • PancakeCereal, by B Sweet ($8): Ube, red velvet or buttermilk mini pancake cereal, with oat milk available for an additional $4. #PancakeCereal reached 1.6 billion people on TikTok this year.

Postmates/TikTok

  • WhippedCoffee, by Coffee ‘N Clothes ($7.50): Whipped coffee or whipped pumpkin coffee ($1 extra). #WhippedCoffee’s reach for 2020 thus far is 2.2 billion.

Postmates/TikTok

TikTok head of global marketing Nick Tran said in a statement, “From music to fashion to food, the TikTok community has built a reputation of starting movements that influence today’s zeitgeist. As we continue to celebrate how culture starts on TikTok, we are thrilled to be partnering with leading on-demand delivery platform Postmates and beloved local L.A. restaurants to bring TikTok treats to fans across the city.”

Postmates senior vice president of marketing and communications Eric Edge added, “TikTok and Postmates are both brands that intersect culture in creative ways. Food trends have a massive reach on TikTok, so we joined forces to bring these TikTok creator favorites right to your door. Through the power of creativity in the TikTok community and a few of our exclusive merchants in L.A., we are excited to launch this first-ever menu collection.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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