Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

They will analyze viewability and foot traffic, respectively


Pinterest announced two new measurement options Monday morning: Oracle Data Cloud’s Moat for viewability, and NinthDecimal for foot traffic.

Head of measurement sciences and insights Gunnard Johnson said in a blog post announcing the two new options that Pinterest has averaged 90 percent viewability for its in-application ads since teaming up with Moat on this metric, compared with the measurement company’s industry benchmark of 57 percent, adding, “Viewability typically translates to better results for advertisers, and we’re excited to partner with Moat to help marketers see the impact of a visual-first platform.”

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