YouTube Rolls Out New Ad Formats for Mobile-First Audiences

However, media buyers are still asking for more 'openness'

The new vertical video ad formats let advertisers target users based on their profile and behavioral activity. Hyundai

YouTube has unveiled two new ad formats which it claims will help advertisers better engage with the video-sharing network’s audience that currently nears 2 billion registered viewers per month.

@ronan_shields Ronan Shields is Adweek's programmatic editor.