OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

Digital-like identifier aims to usher in consistency for all TV measurement


OpenAP, an advanced TV ad platform, is introducing a new identifier for television that connects audiences, no matter how they’re watching content.

The new tech, called OpenID, comes as TV viewing trends are shifting away from linear TV and into streaming. The ID, which will be available during the 2022 broadcast season, aims to bring consistency to audience-based TV planning, reporting and measurement.

“Previously, the linear and digital audiences didn’t really have a connection point to them.

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