OpenAP Debuts New Platform in Expanded TV Advertising Push

Consortium's buy-side offering finds first agency partner in Omnicom

A new supply-side platform will offer more automation and optimization into TV buying. OpenAP, Omni

OpenAP, the advanced advertising platform and consortium that pulls together inventory from most major broadcast and cable TV networks, is pushing further into its efforts to unify the TV marketplace with a supply-side platform rolling out this month.  

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.