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OpenAP, the advanced advertising platform and consortium that pulls together inventory from most major broadcast and cable TV networks, is pushing further into its efforts to unify the TV marketplace with a supply-side platform rolling out this month.
The new platform provides advertisers access to available linear inventory from all of its TV publisher members—including AMC Networks, Fox Corp., NBCUniversal and ViacomCBS. Primarily, OpenAP offers buyside tools that will allow media buyers to plan and buy audiences across networks from a single place, the company said Monday.