‘OG Influencer’ Paris Hilton: ‘How I Work With Brands Now’

The global star talks brand disruption and going from reality TV to real business exclusively with Adweek

Brendan Forbes

In an exclusive email interview ahead of her IAB Brand Disruption and Adweek Women Trailblazers Summit appearances, Paris Hilton discusses going from reality TV star to creating Paris Hilton Entertainment, an integrated media and product organization with 19 products that have done over $4 billion in sales in the last decade.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."