Microsoft Returns to the Super Bowl to Launch Its AI-Powered Copilot

The brand’s Super Bowl ad positions AI as an everyday companion

Microsoft is returning after a four-year hiatus to the Super Bowl this year.

The tech giant’s ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and Apple’s App Store, as well as via web experience, during the Big Game.

Microsoft’s “Watch Me” campaign expands on its “Empowering Us All” position and shows instances of people overcoming obstacles and pursuing their aspirations with the help of AI through Copilot, ultimately achieving their dreams.

The story begins with people experiencing moments of skepticism about achieving their dream.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in