The Big Game

Microsoft’s Super Bowl Ad Celebrates Katie Sowers, the Big Game’s Pioneering Coach

She's the first woman to lead on football's biggest stage

Katie Sowers, offensive assistant coach for the San Francisco 49ers, had dreamed of being on a football team as a child. Microsoft

By David Griner

January 28, 2020

At this year’s Super Bowl, one of the most inspiring stories in an ad will also be playing out on the field.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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