Microsoft's Super Bowl Ad Celebrates Katie Sowers, the Big Game's Pioneering Coach

She's the first woman to lead on football's biggest stage

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

At this year’s Super Bowl, one of the most inspiring stories in an ad will also be playing out on the field.

Katie Sowers, offensive assistant coach for the San Francisco 49ers, will be the focus of Microsoft’s Super Bowl ad, a 60-second spot from agency McCann about her journey from a childhood passion for football to becoming the first woman to coach in the Big Game.

“We are so honored to have the opportunity to share and be a part of Katie’s story,” said Kathleen Hall, corporate vice president of brand, advertising and research for Microsoft.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in