Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform

The deal would better position the SSP against big players like Google and Comcast

Magnite and SpotX logos
The announcement to acquire SpotX comes less than a year after Magnite closed on its deal for Telaria. Magnite, SpotX

In a move to create a dominant connected TV platform, supply-side platform Magnite announced that it will acquire SSP SpotX for $1.17 billion in cash and stock.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.