Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Combined company has $143 million in cash and no debt

Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market.

The company, which will announce a new name in the coming months, is coming together during the coronavirus pandemic that has put a strain on the global economy and caused ad budgets to shrink.

Following the completion of the deal, the combined company has $143 million cash on hand, and no debt. Michael Barrett, CEO of Rubicon Project, said having such a strong balance sheet is fortunate in these financially uncertain times.

“We see this as an opportunity to prove to our clients that we’re that stable, scaled, global player that’s with them in great times, and also with them in really hard times,” said Barrett, who is now the CEO of the combined company, in an interview.

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