Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Combined company has $143 million in cash and no debt


Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market.

The company, which will announce a new name in the coming months, is coming together during the coronavirus pandemic that has put a strain on the global economy and caused ad budgets to shrink.

Following the completion of the deal, the combined company has $143 million cash on hand, and no debt. Michael Barrett, CEO of Rubicon Project, said having such a strong balance sheet is fortunate in these financially uncertain times.

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