Rubicon Project and Telaria have agreed to merge in a deal that has been approved by both companies’ board of governors and will see them become the largest independent sell-side platform on the market.
The companies, both of whom are publicly listed, have agreed to merge to take advantage of the fast-growing CTV market, claiming to offer a transparent alternative to the internet’s major ad-tech platforms such as Facebook and Google, and that they will provide media owners with more control over how they manage their businesses.
Rubicon
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