Rubicon Project and Telaria to Merge

The pair will form the largest sell-side ad-tech platform

rubicon project and telaria logos
The companies are merging to provide an alternative to the dominant ad-tech platforms of Facebook and Google. Provided

Rubicon Project and Telaria have agreed to merge in a deal that has been approved by both companies’ board of governors and will see them become the largest independent sell-side platform on the market.

@ronan_shields Ronan Shields is Adweek's programmatic editor.