Rubicon Project and Telaria to Merge

The pair will form the largest sell-side ad-tech platform

rubicon project and telaria logos
The companies are merging to provide an alternative to the dominant ad-tech platforms of Facebook and Google. Provided

Rubicon Project and Telaria have agreed to merge in a deal that has been approved by both companies’ board of governors and will see them become the largest independent sell-side platform on the market.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}