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LinkedIn detailed several new features for advertisers on its platform.
A new Offline Conversions tool enables advertisers to connect offline conversions tracked via third-party tools directly to LinkedIn by manually uploading CSV files to Campaign Manager or leveraging a LinkedIn Marketing Partner.
The professional network will automatically incorporate this offline data into aggregate reporting on ad conversions, giving advertisers a more holistic understanding of the impact of their marketing on lower-funnel business outcomes, wherever they occur.
LinkedIn Marketing Partners supporting Offline Conversions include Adverity, HubSpot, LeadsBridge, LiveRamp and Make.
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