Connected TV

LG Ads Solutions Offers Outcome-Based Guarantees for CTV Inventory

Advertisers will only pay when performance goals are met

a tv open to a guide on a white table
The company says this is the first media offering to combine a full suite of outcome guarantees.LG; Getty Images
Headshot of Mollie Cahillane
By Mollie Cahillane

January 26, 2022

LG Ad Solutions, the advertising and data platform from LG Electronics, is rolling out a new suite of guaranteed outcome-based media offerings in which marketers will only pay for connected TV ads when they meet specified performance goals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Related Articles
NexTech

NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022icon-image

By Mollie Cahillane

Roku and Nielsen logos
Connected TV

Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilitiesicon-image

By Mollie Cahillane

The two companies first partnered in 2012.
Programmatic

Comscore Will Measure Sling TV’s National Addressable Data as Part of Renewed Dish Agreementicon-image

By Mollie Cahillane

Connected TV

Connected TV Ad Fraud Drops Drastically as Impressions Accelerateicon-image

By Mollie Cahillane

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Audacy

The Art of Shopper Recognition

By Acxiom