How the Digital Industry Plans to Woo Traditional TV Ad Dollars

IAB Tech Lab is relaunching ads.cert to calm CTV fraud concerns

Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year.

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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.