Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account

The option is only available to brands and creators that haven’t already promoted posts

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

After taking several steps to fully integrate Instagram into the Facebook ecosystem, both in terms of branding and advertising tools, a feature introduced Monday seems to go directly against that grain.

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