Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud measurement for Pinterest’s mobile application inventory.
IAS said its reporting includes standard Pinterest ads and video ads for in-app inventory, and it is refreshed on a daily basis.
Advertisers can now access viewability and invalid traffic monitoring and reporting across Promoted Pins and videos, as well as independent third-party reporting from IAS and global measurement that provides a holistic view across a brand’s entire Pinterest campaign.
Pinterest’s user
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