IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

High-risk inventory will be filtered out before bids are even placed

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IAS first began working with LinkedIn Audience Network toward the end of 2019. LinkedIn

The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the exclusive and first brand safety and fraud protection provider for its LinkedIn Audience Network advertising offering today.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.