IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

High-risk inventory will be filtered out before bids are even placed


The brand safety conversation is making its way to the platforms as LinkedIn tapped digital ad verification provider Integral Ad Science as the exclusive and first brand safety and fraud protection provider for its LinkedIn Audience Network advertising offering today.

The new integration is an expansion of the agreement IAS had with LinkedIn Audience Network when they began working together in late 2019 and represents how the platform is looking to mature its ad platform.

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