How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

It's an approach that drives clicks and conversions

Zefr logo
Zefr's tech works on a brand-by-brand basis. Zefr, Getty Images

When it comes to brand safety, brands might be better off relying on humans, rather than machines.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.