Programmatic

How Zefr Uses Humans to Help YouTube's Less-Than-Perfect Targeting

It's an approach that drives clicks and conversions

Zefr logo
Zefr's tech works on a brand-by-brand basis.Zefr, Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

October 17, 2019

When it comes to brand safety, brands might be better off relying on humans, rather than machines.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


How FedEx Is Using Data to Go the Extra Mile on Loyalty

By Tamara Oliverio


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


When Marketing Goes Haywire

By Smartsheet