How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

It's an approach that drives clicks and conversions

Zefr logo
Zefr's tech works on a brand-by-brand basis. Zefr, Getty Images

When it comes to brand safety, brands might be better off relying on humans, rather than machines.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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