How the Digital Industry Plans to Woo Traditional TV Ad Dollars

IAB Tech Lab is relaunching ads.cert to calm CTV fraud concerns

Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.