The media industry is in a state of crisis. The infrastructure that girds the digital advertising ecosystem—cookies and mobile ad IDs—is about to be deconstructed, as public demands for better privacy safeguards prompt major power brokers to raise their walls ever higher. The Wild West days of data collection, harvesting and reselling are coming to an end for the media industry, but this comes at the cost of market plurality.
Apple’s expected rollback of its mobile advertising targeting tool IDFA and Google’s
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