Ad Tech

Privacy Changes Are Making Mobile Advertising More Complicated

It's time to look at what Apple and Google will do with apps

Some believe Apple and Google will offer an encrypted means of device mobile targeting. Getty Images
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By Ronan Shields

February 27, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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