Ad Tech

How Ad Tech's Identity Was Rattled in 2020

The Trade Desk's mar-cap surpassed Ford's this year, but beware Apple and Google's stranglehold on ad tech

Headshot of Ronan Shields Headshot of Andrew Blustein
By Ronan Shields & Andrew Blustein

December 29, 2020

2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond that.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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