Apple’s dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week’s release still had a sting in the tail that demonstrates the tensions in the sector.
The Sept. 16 launch of iOS 14 involved one of the most fundamental overhauls of the Apple operating system, including a home screen redesign and updated privacy protections for location data.
Not included in this rollout is a feature that had alarmed the media and advertising sectors, which would have asked iPhone users for consent to share their phone identifier, popularly known as IDFA.
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