Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war

An independent analysis of the update revealed that "do not track" will be the default setting for Chrome users on iPhone. Source: Apple, Getty Images

By Ronan Shields & Sara Jerde

September 18, 2020

Apple’s dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week’s release still had a sting in the tail that demonstrates the tensions in the sector.

Ronan Shields

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.