How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content

Outfits including Oracle, OMD and Influential form Bot Fraud Prevention Council

Advertisers are asking more and more questions about bots on social media Getty Images

The net is closing in on fraudsters preying on the online advertising industry with indictments brought against those allegedly involved in perpetrating such crimes in recent years, notably the recent 3ve case is a high profile example.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.