Publishing

Google Unveiled Several App Advertising Options at Its Developer Conference

Acquisition and retention lead to monetization

Google is holding its I/O 2019 developers’ conference in Mountain View, Calif.Getty Images
Headshot of David Cohen
By David Cohen

May 8, 2019

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday.

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Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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