The Future of Identity

Google Grants a Stay of Execution in the Death of the Cookie

Chrome will postpone phasing out third-party cookies until 2023

Google Updates Cookie Crackdown Timeline
Four proposals submitted by Privacy Sandbox are available for origin trials.Illustration: Adweek; Google, Getty Images
By Ronan Shields

June 24, 2021

Google has proposed a new timeline to withdraw support for third-party cookies. The online advertising giant is now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles

The Future of Identity

What Google’s War on Fingerprinting Means for Marketers

By Ronan Shields

the state of california outlined in front of an eye

The Future of Identity

‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

By Ronan Shields

The Future of Identity

Would You Trust Something Called IdentityLocker With Your Personal Data?

By Ronan Shields

orange background that says audience network by facebook 14

The Future of Identity

Facebook Audience Network Felled by Apple’s iOS 14

By Ronan Shields, Andrew Blustein, Rachel Winicov

Microlearning
View All


Mastering the Art and Science of Subscriber Care


How to Use Video at Every Stage of the Customer Journey


The Keys to Building Your Customer Identity Framework


Why Marketers Need Collaborative Work Management

You Might Like


It’s Time to Make Linear TV Attribution Less Complex

By Kaustubh Singh, Senior Product Manager, TV Marketplace, Xandr


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix