Google Agrees to UK Oversight and 60-Day Buffer for Cookie Replacement

After a probe began in January, the tech giant is addressing concerns about Chrome


The tide might be turning on Google’s stranglehold over ad tech.

The U.K. markets watchdog, The Competition and Markets Authority, will play a role in how Google architects a third-party cookie replacement to ensure it’s not anticompetitive.

Google has also committed to addressing concerns from the CMA that it will not use data from its other products, like Search and Analytics, to benefit its own business when third-party cookies are phased out. 

Top line

Google’s commitments include:

  • Implementation of the proposals in a way that avoids distortions to competition and involves the CMA and the ICO in the development of the proposals. 
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in