Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting

Users are asking for more ads-level controls around sensitive topics

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In response to high demand from its users, Google is extending categories for users to control what ads they do and don’t want to see.

Now, people using YouTube or Google can go to their Google Account dashboard and lower the volume of ads in categories like pregnancy, dating, parenting and weight loss in Ad Settings.

This is an add-on to its existing tool introduced in December 2020, where users had the option to block ads with alcohol or gambling content on YouTube.

Google group product manager for Ads Privacy, Karin Hennessy, said feedback shows users want more control over their ad experience, like blocking ads or categories they prefer not to see.



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