Google Ads Rolls Out Asset Library, Video Creation Tool

A new text-to-voiceover feature also debuted

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Google bolstered its Google Ads offerings with two new products—Asset Library and a video creation tool—as well as a new text-to-voiceover feature.

Senior director of product management Eduardo Indacochea explained in a blog post Wednesday, “We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how images and videos are organized, accessed and created. With assets available in a central place, you can create ads and campaigns faster or swap content more easily when you need to make a change.

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