Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Backed by Google funding, company has teamed with AccuWeather

Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures.

Off the back of a May 2019 $30 million funding round led by Google’s investment arm, Firefly—a California-based startup that tacks digital screens atop vehicles across the country—announced a partnership with weather analytics giant AccuWeather to bring forecasts into Firefly’s platform. Now, the hundreds of cabs, delivery and rideshare vehicles topped by Firefly’s programmatic screens will shine ads that respond to the weather conditions they’re driving through.

The company also announced that its fleets will be rolling into two new cities—Chicago and Dallas—in addition to its existing footprint in New York, Los Angeles and San Francisco.

“A lot of people are looking at how they can bring some kind of interaction with the physical world into their campaigns, but haven’t had the chance,” said Firefly CEO Kaan Gunay.



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