Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Backed by Google funding, company has teamed with AccuWeather

taxi-top ad by firefly showing the weather by AccuWeather
Firefly's digital screens appear on top of cabs, delivery and rideshare vehicles. Firefly

Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.