Measurement

Facebook Updates Steps to Continue Adapting to Apple iOS 14.5+

View-through conversion attribution was enabled for mobile app install campaigns that rely on data received from SKAdNetwork

Facebook has begun a gradual global rollout of aggregated event measurement for applicationsFacebook/Apple
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By David Cohen

October 20, 2021

Facebook detailed steps it is taking to improve the accuracy of its iOS 14.5+ campaign reporting following last month’s estimate that, in aggregate, it had been underreporting iOS web conversions by approximately 15%.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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