Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

The company warned that the impact of Apple’s privacy changes will more severely impact its Q3 earnings

Facebook is starting to feel the effects of the privacy changes Apple implemented with its iOS 14.5 operating system, admitting in a blog post Wednesday that it has been underreporting iOS web conversions and cautioning that it expects the iOS updates to have a greater impact on its third-quarter earnings than they did on the second quarter of 2021.