Facebook Has Been Underreporting iOS Web Conversions by Roughly 15%

The company warned that the impact of Apple’s privacy changes will more severely impact its Q3 earnings

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Facebook is starting to feel the effects of the privacy changes Apple implemented with its iOS 14.5 operating system, admitting in a blog post Wednesday that it has been underreporting iOS web conversions and cautioning that it expects the iOS updates to have a greater impact on its third-quarter earnings than they did on the second

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