Facebook Expands Uses of Its Brand Safety Controls

Copyright owners can now go through the social network’s Rights Manager to claim and collect earnings on their copyrighted content when it is published by other pages that meet Facebook’s community standards and partner monetization policies, as long as the content meets the platform’s content monetization policies.

Facebook wrote in a blog post, “Expansion of this ability gives publishing pages the opportunity to use content owned by someone else in a video they upload without it being taken down, while also expanding inventory for advertisers and providing people with compelling content that might otherwise be blocked due to copyright issues.”

The social network built in a suitability control for advertisers, enabling them to opt out of having their ads delivered on claimed videos during the campaign creation...