Facebook to Begin Testing Advertiser Topic Exclusion Controls

Meeting brand suitability preferences in News Feed will be ensured

Development and testing will likely take most of the year Facebook

Facebook is working on new brand safety options, saying Friday that it will soon begin building and testing new advertiser topic exclusion controls with a small group of advertisers.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.