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Facebook is working on new brand safety options, saying Friday that it will soon begin building and testing new advertiser topic exclusion controls with a small group of advertisers.
The new tools are aimed at enabling brands to ensure that their ads do not appear in News Feed next to topics that run afoul of their brand suitability preferences.
The social network provided an example in a blog post Friday: “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime and Tragedy.’
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