Facebook Audience Network Felled by Apple’s iOS 14

The development shines a light on the constraints of data privacy

orange background that says audience network by facebook 14
Facebook will stop collecting iPhone identifiers, or IDFA, as a result of iOS 14. Audience Network, Apple

Facebook revealed how Apple’s impending rollout of iOS 14 will impact its Audience Network business on Wednesday, a development that has upset media owners and measurement providers caught in the crossfire.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.