Facebook Adds 2 Brand Safety Controls for In-Stream Ads

A topic exclusion tool and publisher allow lists are now available to advertisers

In-stream advertisers can choose content-level exclusions from four topics: gaming, news, politics and religious/spiritual content Facebook

Facebook added two more weapons to its arsenal of brand safety controls for its in-stream ads .

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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