Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Targeting QuickBooks' customers across digital media is a promising new revenue line

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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek.

The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers, social platforms like Meta, and connected TV. Intuit is working with Vizio as its exclusive CTV partner. QuickBooks had 7.1 million customers at the end of the fiscal year 2022.



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