Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever

PubMatic's survey finds programmatic players seek refuge in private marketplaces

PubMatic logo with phone
PubMatic released its Quarterly Mobile Index for the second quarter of 2019. Sources: Getty Images, PubMatic

Although digital advertising continues to snap up billions of ad dollars annually, brand-safety snafus, data-driven scandals and the constant threat of ad fraud are leading players in the programmatic space to be more choosy about where they spend their media money.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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