Super Bowl

Cutwater Spirits Praises the Lazy in Super Bowl Debut

The canned cocktail brand encourages people to work smarter, not harder


Last year, Cutwater Spirits ran a regional Super Bowl spot. This time around, Anheuser-Busch’s ready-to-drink cocktail brand is getting 30 seconds of national airtime during the Big Game.

Looking to Apple’s 1997 “Here’s to the Crazy Ones” for inspiration, Cutwater Spirits celebrates those who find ways to work smarter, not harder. Examples include using a massage gun to tenderize meat and a flamethrower to clear snow from the driveway. The same goes for buying a cocktail in a can instead of making one from scratch.

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