Connected TV Saw Big Gains During the Pandemic

And programmatic is gearing up to be a big winner


The online video marketplace is set for a drastic transition, catalyzed by the pandemic, as more consumers embrace streaming. This is leading marketers to increasingly flood dollars into connected TV and embrace the automation of ad buying that programmatic tools can offer.

Top line

In 2020, global CTV impressions saw a 60% year-over-year increase, according to data from video ad-tech company Innovid, which analyzed over 200 billion display and video impressions delivered via its ad server.

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