Connected TV Saw Big Gains During the Pandemic

And programmatic is gearing up to be a big winner

More people have been using connected TVs as they stay home during the pandemic.
More people have been using connected TVs as they stay home during the pandemic. Nicolas J Leclercq/Unsplash

The online video marketplace is set for a drastic transition, catalyzed by the pandemic, as more consumers embrace streaming. This is leading marketers to increasingly flood dollars into connected TV and embrace the automation of ad buying that programmatic tools can offer.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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