Connected TV Usage Remains High as Covid-19 Restrictions Ease While Linear Drops
Co-viewing and CTV viewing haven't returned to pre-pandemic levels
Total hours spent on connected TV devices was up 81% year-over-year, Nielsen said.
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Key insights:
- Pandemic may have accelerated the migration from linear to streaming.
- High connected TV usage underscores the importance for streamers to be on those platforms, but not every service is.
The ongoing Covid-19 pandemic meant that most people around the country remained housebound—and, in many cases, were watching television—for most of March, April and May. Now, even with restrictions easing, rising temperatures and local businesses reopening driving people outside once again, connected TV usage remains well above pre-Covid-19 levels, according to new data from Nielsen.
