Connected TV Usage Remains High as Covid-19 Restrictions Ease While Linear Drops

Co-viewing and CTV viewing haven't returned to pre-pandemic levels

the backs of people's heads watching TV
Total hours spent on connected TV devices was up 81% year-over-year, Nielsen said. Getty Images

The ongoing Covid-19 pandemic meant that most people around the country remained housebound—and, in many cases, were watching television—for most of March, April and May. Now, even with restrictions easing, rising temperatures and local businesses reopening driving people outside once again, connected TV usage remains well above pre-Covid-19 levels, according to new data from Nielsen.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.