Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
The ongoing Covid-19 pandemic meant that most people around the country remained housebound—and, in many cases, were watching television—for most of March, April and May. Now, even with restrictions easing, rising temperatures and local businesses reopening driving people outside once again, connected TV usage remains well above pre-Covid-19 levels, according to new data from Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in