Brands Grow More Sophisticated With In-Housing Strategies

Nearly 70% of brands have at least partially in-housed their programmatic practices, IAB survey finds

Among U.S. brands, 69% have either fully or partially in-housed programmatic. IAB

Brands are in-housing programmatic media buying more often, but many have also reverted course.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.