Ad Tech

Taking Media In-House Is not a Case of One Size Fits All

As experience shows, the realities are not so black and white

Illustration of person on top of a mountain looking up at a u-turn sign with outlines of buildings in the background
The difficulties of in-housing have led some to perform a U-turn on their initial ambitions. Getty Images
By Ronan Shields

December 27, 2019

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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