Taking Media In-House Is not a Case of One Size Fits All

As experience shows, the realities are not so black and white

Illustration of person on top of a mountain looking up at a u-turn sign with outlines of buildings in the background
The difficulties of in-housing have led some to perform a U-turn on their initial ambitions. Getty Images

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.