There are many reasons brands have opted to bring programmatic in-house, as it provides marketers with the promise of greater control, transparency and efficiency. In practice, however, pulling together an in-house team with the right knowledge and experience is no easy feat.
At Adweek’s inaugural NexTech Conference, Ana Milicevic, principal and co-founder at digital advisory firm Sparrow Advisers, was on the “David vs. Goliath” panel moderated by Adweek senior editor Patrick Coffee. Milicevic said that the “biggest question” facing marketers who want to bring

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in