There are many reasons brands have opted to bring programmatic in-house, as it provides marketers with the promise of greater control, transparency and efficiency. In practice, however, pulling together an in-house team with the right knowledge and experience is no easy feat.
Brands Could 'Kneecap' Themselves Without the Right Talent on In-House Programmatic Teams
Industry lacks qualified candidates to take on complex roles that require a breadth of experience
