Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams

Industry lacks qualified candidates to take on complex roles that require a breadth of experience

Panel at Adweek NexTech
Ana Milicevic, co-founder of Sparrow Advisers (second from left) addresses bringing programmatic teams in-house, on a NexTech panel with Sloan Broderick, Accenture Interactive (l.); Matt Prohaska, Prohaska Consulting; and Patrick Coffee, Adweek (r.). Sean T. Smith for Adweek

There are many reasons brands have opted to bring programmatic in-house, as it provides marketers with the promise of greater control, transparency and efficiency. In practice, however, pulling together an in-house team with the right knowledge and experience is no easy feat.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.