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Direct To Consumer
  • Navigating procurement
  • Finding success on Amazon, Facebook and Google
  • Data leakage
OTT
  • Advanced TV targeting
  • Native advertising
  • Deep learning and brand integration
  • TV measurement
Government
  • Regulating the tech giants
  • Net neutrality laws
  • Data privacy trends, and transparency
  • GDPR
Culture
  • Tensions between buy- and sell-side
  • Women of programmatic
  • How to bring programmatic in-house
  • How ad fraud happens and who’s behind it
Future Of Advertising
  • David vs Goliath – Indie consultancies take on the giants
  • CMOs POV on harnessing the technology
  • What’s next?
+
8 Interactive Insight Sessions
Curated partner discussions featuring relevant topics

Space is limited
Save your seat today

When

July 24-25, 2019

Where

New York, NY

Why

Explore the Future of Digital Advertising

Who

Hundreds of Brand, Agency, Technology, and Publishing Attendees

Technology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it.

Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces.

 

Speakers

Interactive Insight Sessions

Interactive Insight Sessions

Schedule

8:00-8:55am
Breakfast and Registration
9:00-9:10am
Opening Remarks
Main Stage
9:10-9:30am
New Star Clusters After the Big Bang
Main Stage
Sir Martin Sorrell
Executive Chairman, S4 Capital
9:35-9:55am
Taking Action on Supply Path Optimization
Main Stage
The growing complexity of the programmatic supply chain has introduced a variety of issues within the ecosystem, from unfair auction practices, hidden fees and duplicating efforts to questionable offerings. Only the savviest of buyers will come out on top. Hear how to build innovative and strategic alliances that lead to better programmatic marketplaces and drive supply path optimization.
James Byrum
Programmatic Media Lead, Nationwide
Chris Kane
Founder, Jounce Media
10:00-10:30am
Networking Coffee Break
10:40-12:20pm
Interactive Breakout Session A
The State of Customer Identity Resolution
Identity resolution has quickly become a crucial requirement for any marketer looking to get customer-centric marketing right. So why do so many still rely on a patchwork of legacy methodologies, incomplete vendor solutions and in-house capabilities? Find out advanced techniques to improve your customer-centric marketing.
Devon DeBlasio
Product Marketing Director, Neustar
Joe Stanhope
Vice President and Principal, Analyst, Forrester
Conviva
Track How Customers Arrive at Big Purchase Decisions
The marketing funnel? Dead. A straight path to purchase? BS. For big purchase decision, the customer journey is messy—but, knowing the right way to track, organize, and interpret customer behavior across channels can clean it up.
Elizabeth Gallagher
Chief Revenue Officer, Lineate
10:40-12:20pm
Interactive Breakout Session B
Xaxis
Maximize Performance Within a Private Marketplace
Digital advertising opportunities are increasingly shifting to vendor marketing programs and private marketplaces. Learn best practices from Kroger Precision Marketing on how to navigate within a retailer’s personalized digital experience.
Scott Hamm
Senior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51
GumGum
10:40-12:20pm
Interactive Breakout Session C
A Deep Dive Into the CCPA
After months of lobbying, comments and hand-wringing, CCPA is on its way. Get answers to the top 4 questions publishers, agencies and ad tech companies will have to face to comply.
Jessica Lee
Co-Chair, Privacy, Security and Data Innovations, Loeb & Loeb
What’s Next in Data Privacy Regulation?
First Europe, then California, but what’s next? Get predictions and real-time advice to stay ahead of emerging privacy laws and regulations.
Robert Newman
Co-Chair, Privacy, Security and Data Innovations, Loeb & Loeb
12:20-1:50pm
Lunch
2:00-3:40pm
Interactive Breakout Session A
How AI Helps Your Brand Be Relentlessly Human
It’s the most rapid time of technologically transformation…ever. And these changes have created new customer needs and expectations. Learn why using artificial intelligence is critical for brands looking to create and sustain more meaningful conversations with their customers and how marketers can better infuse AI into their strategy to accelerate success.
Janna Ritzcovan Synovec
Head of Brand Marketing & Sales Enablement, IBM Watson Media & Weather
Dave Neway
Head of Marketing, IBM Watson Advertising
Driving Impact with OTT Advertising
Amid the accelerating growth of streaming TV, the OTT ecosystem is becoming more complex, fragmented, and confusing for advertisers. Get a check list of the key considerations broadcast and digital buyers need to drive measurable business outcomes.
Jim Wilson
President, Premion / TEGNA Inc.
2:00-3:40pm
Interaction Insight Session B
Building Synergy Between Programmatic and Email
With too few trusted media channels to diversify their ad buys in, brands are turning to an overlooked platform: Email. Get practical insights for navigating a channel that’s both new and old to drive clear campaign results.
Nicholas Dujnic
VP, Marketing, LiveIntent
Adstream
All the Things You Want to Know About Brand Safety But Are Too Scared to Ask
There are roughly 50 billion digital impressions sold each day. But it only takes one to tarnish your brand. Get tips you can use to greatly decrease the odds that your brand is displayed on unwanted sites and/or next to inflammatory content.
Adam Greenhood
CEO and Founder, AdWallet
2:00-3:40pm
Interaction Insight Session C
4:05-4:25pm
Fireside: Hulu
Main Stage
Consumers and advertisers alike use streaming services in lieu of TV. The game is forever changed and the leading consumer experience will come out on top. How do you make commercials enjoyable for these new viewers? How do you innovate in this space? Hear from Peter Naylor, SVP and Head of Advertising Sales at Hulu on how Hulu has risen to the top.
Peter Naylor
SVP and Head of Advertising Sales, Hulu
4:30-6:30pm
Opening Networking Reception

Attend

NexTech Tickets

Partners

Venue

The Westin New York at Times Square

270 West 43rd Street

New York, NY 10036

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