Take Advantage of Regular Pricing for Days Hours Minutes Seconds REGISTER TODAY Direct To ConsumerNavigating procurementFinding success on Amazon, Facebook and GoogleData leakage OTTAdvanced TV targetingNative advertisingDeep learning and brand integrationTV measurement GovernmentRegulating the tech giantsNet neutrality lawsData privacy trends, and transparencyGDPR CultureTensions between buy- and sell-sideWomen of programmaticHow to bring programmatic in-houseHow ad fraud happens and who’s behind it Future Of AdvertisingDavid vs Goliath – Indie consultancies take on the giantsCMOs POV on harnessing the technologyWhat’s next? +8 Interactive Insight Sessions Curated partner discussions featuring relevant topicsSpace is limitedSave your seat todayWhenJuly 24-25, 2019WhereNew York, NYWhyExplore the Future of Digital AdvertisingWho500 Brand, Agency, Technology and Publishing Attendees AboutSpeakersInteractive Insight SessionsScheduleAttendPartners VenueContact MENUTechnology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it.Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces. REGISTER TODAY SpeakersInteractive Insight Sessions Schedule July 24th July 25th 8:00-8:55amBreakfast and Registration 9:00-9:10amOpening RemarksMain Stage 9:10-9:30amNew Star Clusters After the Big BangMain StageSir Martin SorrellExecutive Chairman, S4 Capital 9:35-9:55amTaking Action on Supply Path OptimizationMain StageThe growing complexity of the programmatic supply chain has introduced a variety of issues within the ecosystem, from unfair auction practices, hidden fees and duplicating efforts to questionable offerings. Only the savviest of buyers will come out on top. Hear how to build innovative and strategic alliances that lead to better programmatic marketplaces and drive supply path optimization.James ByrumProgrammatic Media Lead, NationwideChris KaneFounder, Jounce Media 10:00-10:30amNetworking Coffee Break 10:40-12:20pmInteractive Insight Session ABreakout Session 10:40-12:20pmInteractive Insight Session BBreakout Session 10:40-12:20pmInteractive Insight Session CBreakout Session 10:40-12:20pmInteractive Insight Session DBreakout Session 12:20-1:50pmLunch 2:00-3:40pmInteractive Insight Session ABreakout Session 2:00-3:40pmInteractive Insight Session BBreakout Session 2:00-3:40pmInteractive Insight Session CBreakout Session 2:00-3:40pmInteractive Insight Session DBreakout Session 4:05-4:25pmKeynote: HuluMain StagePeter NaylorSVP and Head of Advertising Sales, Hulu 4:30-6:30pmOpening Networking Reception 8:00-8:50amBreakfast and Check in 8:50-9:05amOpening RemarksMain StageBrian MartinChairman, Adweek 9:05-9:25amKeynote: FBIMain Stage 9:30-9:55amPanel: David vs. GoliathMain StageAs more brands bring programmatic buying in-house, there has been a growing number of independent consultants who can help steer these brands in the right direction. At the same time, the Big Consultancies are starting to provide similar niche services but with much more firepower. Consultancies of all sizes share their thoughts on how brands should tackle programmatic buying, and what lies ahead.Ana MilicevicPrincipal and Co-founder, Sparrow AdvisersMatt ProhaskaChief Executive Officer and Principal, Prohaska Consulting 10:00-10:25amFireside: TwitchMain StageWalker JacobsChief Revenue Officer, Twitch 10:25-10:40amNetworking Coffee BreakMain Stage 10:40-11:00amResetting the Rules of Engagement in the Era of Times UpMain StageThe gender imbalance in tech is clear for all to see. Just check out the bathroom line at CES. Hear from two trailblazing leaders on their own experiences in the male-dominated space, their POV on bringing fresh thinking and diverse voices to bear and what impact these will have on the future of marketingLinda BoffChief Marketing Officer, GEFiona CarterChief Brand Officer, AT&T CommunicationsLisa GranatsteinEditor, SVP of Programming, Adweek 11:05-11:25amKeynoteMain Stage 11:30-12:00pmAd Tech InvestmentMain StageThe ad-tech shakeout continues to play out, as both consolidation and legislation force the industry to shift in perhaps some uncomfortable ways. Financial advisers and venture capitalists discuss where investment is going, and where ad-tech firms can find opportunity.John LambrosPresident, Managing Director and Head of Digital Media Banking, GCA U.S. 12:00-1:30pmLunch 1:30-1:50pmAI and the Advantage of Custom AlgorithmsMain Stage 1:55-2:20pmInclusion Brings InnovationMain StageAs the advertising landscape continues to evolve, one area seems to lag behind when it comes to diversity: ad tech. In order to create better processes and products, myriad POVs need to be heard. Leading advertising execs share their experiences on being the multicultural voice in the room and thoughts on how to move the industry forward.Sargi MannEVP, Digital Strategy, Investments, Havas Media North America 2:25-2:45pmFireside: TicketmasterMain StageJared SmithPresident, Ticketmaster WorldwideJosh SternbergBrand and Tech Editor, Adweek 2:50-3:10pmFireside: Electronic ArtsMain StageBelinda J. SmithGlobal Head of Media, Electronic Arts 3:15-3:35pmFireside: DotdashMain StageNeil VogelChief Executive Officer, Dotdash 3:40-4:00pmFireside: 84.51Main Stage 4:05-4:30pmFireside: NBCUniversalMain StageLinda YaccarinoChairman of Advertising and Partnerships, NBCUniversalJosh SternbergBrand and Tech Editor, Adweek 4:35-5:00pmClosing KeynoteMain Stage 5:00-7:00pmClosing Cocktail Reception REGISTER TODAY Attend REGISTER TODAY PartnersPrincipal PartnerPremier PartnerPresenting PartnerVenueThe Westin New York at Times Square270 West 43rd StreetNew York, NY 10036Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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