NexTech 2020 Info Direct To Consumer Navigating procurement Finding success on Amazon, Facebook and Google Data leakage OTT Advanced TV targeting Native advertising Deep learning and brand integration TV measurement Government Regulating the tech giants Net neutrality laws Data privacy trends, and transparency GDPR Culture Tensions between buy- and sell-side Women of programmatic How to bring programmatic in-house How ad fraud happens and who’s behind it Future Of Advertising David vs Goliath – Indie consultancies take on the giants CMOs POV on harnessing the technology What’s next? +8 Interactive Insight Sessions Curated partner discussions featuring relevant topics Space is limitedSave your seat today When July 24-25, 2019 Where New York, NY Why Explore the Future of Digital Advertising Who Hundreds of Brand, Agency, Technology, and Publishing Attendees AboutSpeakersInteractive Insight SessionsScheduleAttendPartners VenueContact MENU Technology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it. Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces. NexTech 2020 Info Speakers Interactive Insight Sessions Schedule July 24th July 25th 8:00-8:55am Breakfast and Registration 9:00-9:10am Opening Remarks Main Stage Jeff LitvackCEO, Adweek Danny WrightChief Brand Officer, Adweek 9:10-9:30am New Star Clusters After the Big Bang Main Stage Sir Martin SorrellExecutive Chairman, S4 Capital Ronan ShieldsReporter, Adweek 9:35-9:55am Taking Action on Supply Path Optimization Main Stage The growing complexity of the programmatic supply chain has introduced a variety of issues within the ecosystem, from unfair auction practices, hidden fees and duplicating efforts to questionable offerings. Only the savviest of buyers will come out on top. Hear how to build innovative and strategic alliances that lead to better programmatic marketplaces and drive supply path optimization. Jamie ByrumHead of Programmatic Media, Nationwide Chris KaneFounder, Jounce Media Amanda MartinVice President of Enterprise Partnerships, Goodway Group Patrick KulpTech Reporter, Adweek 10:00-10:30am Networking Coffee Break 10:40-12:20pm Interactive Breakout Session A The State of Customer Identity Resolution Identity resolution has quickly become a crucial requirement for any marketer looking to get customer-centric marketing right. So why do so many still rely on a patchwork of legacy methodologies, incomplete vendor solutions and in-house capabilities? Find out advanced techniques to improve your customer-centric marketing. Devon DeBlasioProduct Marketing Director, Neustar Joe StanhopeVice President and Principal, Analyst, Forrester The Value of Streaming Advertising: A New Measurement Standard Streaming has forced brands and agencies to content with dynamic ad creation, non-linear viewing and ad fatigue. So how do you maximize revenues and understand the true ad preferences of consumers? Learn how to harness streaming data to capitalize on the real-time information and tackle tech barriers. Keith ZubchevichChief Strategy Officer, Conviva Track How Customers Arrive at Big Purchase Decisions The marketing funnel? Dead. A straight path to purchase? BS. For big purchase decision, the customer journey is messy—but, knowing the right way to track, organize, and interpret customer behavior across channels can clean it up. Elizabeth GallagherChief Revenue Officer, Lineate 10:40-12:20pm Interactive Breakout Session B 4 Things You Need to Know Before You In-House Your Programmatic If you're considering moving your programmatic media buying in-house, you'll need to be sure you're grounded in the fundamentals. Get insights on the four crucial programmatic pillars: data, technology, brand-safe media and talent. Vivian NantembeVP, Direct Sales, Xaxis Nishant “Nish” DesaiDirector of Technology and Partnership, Xaxis Maximize Performance Within a Private Marketplace Digital advertising opportunities are increasingly shifting to vendor marketing programs and private marketplaces. Learn best practices from Kroger Precision Marketing on how to navigate within a retailer’s personalized digital experience. Scott HammSenior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51 Break Out of Your Brand's Contextual Comfort Zone Defensive tactics like blacklists, whitelists, and keyword blocking are popular among marketers who want to ensure their ads run in safe spaces. But when marketers stay in their contextual comfort zones, reach atrophies and new audiences go unexplored. In this talk, GumGum CEO Phil Schraeder will discuss how brands can use technology to identify and align their ads with content that is not only safe and also privacy proof but fit, even in the far corners of the web. Phil SchraederCEO, GumGum 10:40-12:20pm Interactive Breakout Session C A Deep Dive Into the CCPA After months of lobbying, comments and hand-wringing, CCPA is on its way. Get answers to the top 4 questions publishers, agencies and ad tech companies will have to face to comply. Jessica LeeCo-Chair, Privacy, Security and Data Innovations, Loeb & Loeb What’s Next in Data Privacy Regulation? First Europe, then California, but what’s next? Get predictions and real-time advice to stay ahead of emerging privacy laws and regulations. Robert NewmanCo-Chair, Privacy, Security and Data Innovations, Loeb & Loeb Data Strategy for a Post-Regulatory World: 5 Best Practices to Move Your Business Forward in the New Data Economy The new data economy is emerging, and if you don’t take action now you risk falling behind. Learn how imminent data regulation, tech policy changes and consumer sentiment will affect your business. Kristoffer NelsonCOO, SRAX 12:20-1:50pm Lunch 2:00-3:40pm Interactive Breakout Session A How AI Helps Your Brand Be Relentlessly Human It’s the most rapid time of technological transformation…ever. And these changes have created new customer needs and expectations. Learn why using artificial intelligence is critical for brands looking to create and sustain more meaningful conversations with their customers and how marketers can better infuse AI into their strategy to accelerate success. Janna Ritzcovan SynovecHead of Brand Marketing & Sales Enablement, IBM Watson Advertising Dave NewayHead of Marketing, IBM Watson Advertising Driving Impact with OTT Advertising Amid the accelerating growth of streaming TV, the OTT ecosystem is becoming more complex, fragmented, and confusing for advertisers. Get a check list of the key considerations broadcast and digital buyers need to drive measurable business outcomes. Justin GutschmidtHead of Sales Strategy, Premion Closing The Loop: The Rise of Multi Platform Attribution What once was a pipe dream for marketers, has officially become a reality. Attribution across multiple platforms, including TV, is finally here. Learn effective attribution strategies, listen to client success stories, and pay close attention to what's coming next…. It gets even better. Betsy RellaVice President, Research & Data, NYI Sona PehlivanianVice-President of Addressable Campaign Management and Operations, NYI 2:00-3:40pm Interaction Insight Session B Building Synergy Between Programmatic and Email With too few trusted media channels to diversify their ad buys in, brands are turning to an overlooked platform: Email. Get practical insights for navigating a channel that’s both new and old to drive clear campaign results. Nicholas DujnicVP, Marketing, LiveIntent 3 Ways to Use Programmatic to Capture Event ROI On average, 23% of B2B Marketing budgets are allocated towards events marketing. However, the ability to drive and capture event ROI still remains difficult to monitor and optimize. Learn the three key tactics B2B companies are using with programmatic to tie together the worlds of the digital and physical. Al TorresCo-founder and President, SummitSync Leland MorrisVP, Sales, 180byTwo The 7 Things Every Digital Publisher Needs to Have In Place to Be Future Proof Ad technology on the publisher side is rapidly changing and becoming more complex. It’s a wide niche and there’s something new to learn every day. Get a breakdown of the most important trends and technologies in publisher side ad tech. John ShankmanCEO and Founder, Hashtag Labs 2:00-3:40pm Interaction Insight Session C Brand Safety: It’s About More Than Just Where Your Ad Lands Ensuring brand safety requires proactive measures that ensure the security and sanctity of your content and ads. Learn the value of an asset management strategy and how collaborative tools can incorporate usage rights, streamline approvals and protect the brand along the way. Ardit BejkoPartnerships Director, North America, Adstream Mark EgmonVP, Marketing and Corporate Communications, The TEAM Companies All the Things You Want to Know About Brand Safety But Are Too Scared to Ask There are roughly 50 billion digital impressions sold each day. But it only takes one to tarnish your brand. Get tips you can use to greatly decrease the odds that your brand is displayed on unwanted sites and/or next to inflammatory content. Adam GreenhoodCEO and Founder, AdWallet 3:40-4:00pm Networking Coffee Break 4:05-4:25pm Fireside: Hulu Main Stage Consumers and advertisers alike use streaming services in lieu of TV. The game is forever changed and the leading consumer experience will come out on top. How do you make commercials enjoyable for these new viewers? How do you innovate in this space? Hear from Peter Naylor, SVP and Head of Advertising Sales at Hulu on how Hulu has risen to the top. Peter NaylorSVP and Head of Advertising Sales, Hulu Kelsey SuttonReporter, Adweek 4:30-6:30pm Opening Networking Reception 7:30-8:30am Breakfast and Check in 8:30-8:45am Opening Remarks Main Stage Brian Martin Chairman, Adweek 8:45-9:05am Working Together to Fight Ad Fraud Main Stage If we work together, the fight against ad fraud can be more than a game of Whack-A-Mole. We will learn about the FBI’s role in this fight and the nuances of retaining key data for federal law enforcement investigations. Evelina AslanyanSpecial Agent, FBI 9:10-9:25am TAG in Conversation Rachel Nyswander ThomasChief Operating Officer, TAG Shoshana WodinskyTech Reporter, Adweek 9:30-9:55am David vs. Goliath Main Stage As more brands bring programmatic buying in-house, there has been a growing number of independent consultants who can help steer these brands in the right direction. At the same time, the Big Consultancies are starting to provide similar niche services but with much more firepower. Consultancies of all sizes share their thoughts on how brands should tackle programmatic buying, and what lies ahead. Sloan BroderickMD, Digital Transformation, Accenture Interactive Ana Milicevic Principal and Co-founder, Sparrow Advisers Matt ProhaskaChief Executive Officer and Principal, Prohaska Consulting Patrick CoffeeSenior Editor, Adweek 10:00-10:20am Opportunities in Ad Tech As A Result of Current Media Consumption Main Stage Join Twitch’s newly appointed CRO, Walker Jacobs as he discusses effects of today’s media consumption habits on the ad tech industry and what marketers should see as opportunities in these changes. Walker Jacobs Chief Revenue Officer, Twitch Josh SternbergBrand and Tech Editor, Adweek 10:20-10:40am Networking Coffee Break Main Stage 10:40-11:00am Resetting the Rules of Engagement in the Era of Times Up Main Stage The gender imbalance in tech is clear for all to see. Just check out the bathroom line at CES. Hear from two trailblazing leaders on their own experiences in the male-dominated space, their POV on bringing fresh thinking and diverse voices to bear and what impact these will have on the future of marketing Linda Boff Chief Marketing Officer, GE Fiona CarterChief Brand Officer, AT&T Communications Lisa Granatstein Editor, SVP of Programming, Adweek 11:05-11:30am The State of Ad Tech and Mar Tech 2019 Main Stage What are the marketing industry's technology and data challenges today? How concerned are brands and agencies about privacy regulation? Where are ad tech budgets headed? Adweek Intelligence and Neustar will share insights from exclusive research conducted for NexTech. Devon DeBlasioProduct Marketing Director, Neustar Stephanie PaterikExecutive Editor, Adweek 11:35-12:00pm Ad Tech Investment Main Stage The ad-tech shakeout continues to play out, as both consolidation and legislation force the industry to shift in perhaps some uncomfortable ways. Financial advisers and venture capitalists discuss where investment is going, and where ad-tech firms can find opportunity. John LambrosPresident, Managing Director and Head of Digital Media Banking, GCA U.S. Allison GoldbergTechnology and Digital Media Investor Marty SwantStaff Writer, Adweek 12:00-1:30pm Lunch 1:30-1:50pm AI and the Advantage of Custom Code Main Stage Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? How about starting with ‘What is AI?” Join Sara Robertson, Global VP Product and Engineering, Xaxis, for a special workshop-inspired keynote that explains just how machine learning & bespoke algorithms can deliver better media and business outcomes. Sara RobertsonGlobal VP, Product and Engineering, Xaxis 1:55-2:20pm Inclusion Brings Innovation Main Stage As the advertising landscape continues to evolve, one area seems to lag behind when it comes to diversity: ad tech. In order to create better processes and products, myriad POVs need to be heard. Leading advertising execs share their experiences on being the multicultural voice in the room and thoughts on how to move the industry forward. Sargi MannEVP, Digital Strategy, Investments, Havas Media North America Felicia GardnerNorth America Agency Lead, Microsoft Solange ClaudioPresident, COO, Zenith | Moxie | MRY Lisa LacyTech Reporter, Adweek 2:25-2:45pm Jared Smith In Conversation Main Stage Jared Smith, President of Ticketmaster, sits down with Adweek’s brand and technology editor, Josh Sternberg, for a candid conversation on a competitive and quickly evolving industry, how to use technology to fight fraud and bots, while being a leader in your space. Jared SmithPresident, Ticketmaster Worldwide Josh SternbergBrand and Tech Editor, Adweek 2:50-3:10pm Choosing the Right Tech-Driven Approach to the Art of Marketing Main Stage Belinda Smith, EA’s Head of Global Marketing Intelligence, opens her playbook to share transformative marketing solutions, from how best to leverage media agencies, tech and platform partners, and in-housing to manage both the need for both personalization and privacy. Belinda J. SmithHead of Global Marketing Intelligence, Electronic Arts Ronan ShieldsReporter, Adweek 3:15-3:35pm Surviving and Thriving: The Digital Publishing Playbook Main Stage Without fanfare, clickbait content, intrusive ads, or paid traffic, Dotdash has shed its former About.com skin. Hear how building trust with users through its brands and its decision to overhaul its tech stack has turned the former web 1.0 publisher into a strong -- and profitable -- digital publishing company. Neil VogelChief Executive Officer, Dotdash Sara JerdeDigital Media Reporter, Adweek 3:40-4:00pm Succeeding in Grocery - The balancing of Customer Experience and Digital Advertising Main Stage Grocery is one of the biggest remaining categories for rapid e-commerce growth. So what does it take to succeed in this arena? A digital case study from Kroger Precision Marketing takes you through the complexities of delivering a seamless customer experience while highlighting personalization, empowering brands and influencing purchasing behavior. Scott HammSenior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51 Alex ShermanCo-founder and Chief Executive Officer, PromoteIQ 4:05-4:30pm Transformation: You Can Lead or Get Led By It Main Stage Every industry or company faces a choice between leading transformation, or getting led by it. The choice is clear: always choose to lead. Join Josh Sternberg Editor, Adweek in a fireside chat with Linda Yaccarino, Chairman, NBCUniversal on the investments we all need to make to future proof the advertising industry. Linda YaccarinoChairman of Advertising and Partnerships, NBCUniversal Josh SternbergBrand and Tech Editor, Adweek 4:35-5:00pm Closing Fireside: Google Main Stage Chetna BindraSenior Product Manager, User Trust and Privacy, Google Ronan ShieldsReporter, Adweek 5:00-7:00pm Closing Cocktail Reception NexTech 2020 Info Attend NexTech 2020 Info Partners Principal Partner Premier Partner Presenting Partner Supporting Partner Venue The Westin New York at Times Square 270 West 43rd Street New York, NY 10036 Hotel Room Block: The Westin New York at Times Square for $299 USD per night Book your group rate for Adweek NexTech Event Here Start Date: Monday, July 22, 2019 End Date: Saturday, July 27, 2019 Last Day to Book: Wednesday, July 10, 2019 Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? Yes, send me updates about this event. By submitting your email address above, you consent to being contacted about news, offers and opportunities from Adweek. You can unsubscribe from these messages at any time.