Technology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it.

Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces.

 

Speakers

Interactive Insight Sessions

Interactive Insight Sessions

Schedule

8:00-8:55am
Breakfast and Registration
9:00-9:10am
Opening Remarks
Main Stage
Jeff Litvack
CEO, Adweek
Danny Wright
Chief Brand Officer, Adweek
9:10-9:30am
New Star Clusters After the Big Bang
Main Stage
Sir Martin Sorrell
Executive Chairman, S4 Capital
Ronan Shields
Reporter, Adweek
9:35-9:55am
Taking Action on Supply Path Optimization
Main Stage
The growing complexity of the programmatic supply chain has introduced a variety of issues within the ecosystem, from unfair auction practices, hidden fees and duplicating efforts to questionable offerings. Only the savviest of buyers will come out on top. Hear how to build innovative and strategic alliances that lead to better programmatic marketplaces and drive supply path optimization.
Jamie Byrum
Head of Programmatic Media, Nationwide
Chris Kane
Founder, Jounce Media
Amanda Martin
Vice President of Enterprise Partnerships, Goodway Group
Patrick Kulp
Tech Reporter, Adweek
10:00-10:30am
Networking Coffee Break
10:40-12:20pm
Interactive Breakout Session A
The State of Customer Identity Resolution
Identity resolution has quickly become a crucial requirement for any marketer looking to get customer-centric marketing right. So why do so many still rely on a patchwork of legacy methodologies, incomplete vendor solutions and in-house capabilities? Find out advanced techniques to improve your customer-centric marketing.
Devon DeBlasio
Product Marketing Director, Neustar
Joe Stanhope
Vice President and Principal, Analyst, Forrester
The Value of Streaming Advertising: A New Measurement Standard
Streaming has forced brands and agencies to content with dynamic ad creation, non-linear viewing and ad fatigue. So how do you maximize revenues and understand the true ad preferences of consumers? Learn how to harness streaming data to capitalize on the real-time information and tackle tech barriers.
Keith Zubchevich
Chief Strategy Officer, Conviva
Track How Customers Arrive at Big Purchase Decisions
The marketing funnel? Dead. A straight path to purchase? BS. For big purchase decision, the customer journey is messy—but, knowing the right way to track, organize, and interpret customer behavior across channels can clean it up.
Elizabeth Gallagher
Chief Revenue Officer, Lineate
10:40-12:20pm
Interactive Breakout Session B
4 Things You Need to Know Before You In-House Your Programmatic
If you're considering moving your programmatic media buying in-house, you'll need to be sure you're grounded in the fundamentals. Get insights on the four crucial programmatic pillars: data, technology, brand-safe media and talent.
Vivian Nantembe
VP, Direct Sales, Xaxis
Nishant “Nish” Desai
Director of Technology and Partnership, Xaxis
Maximize Performance Within a Private Marketplace
Digital advertising opportunities are increasingly shifting to vendor marketing programs and private marketplaces. Learn best practices from Kroger Precision Marketing on how to navigate within a retailer’s personalized digital experience.
Scott Hamm
Senior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51
Break Out of Your Brand's Contextual Comfort Zone
Defensive tactics like blacklists, whitelists, and keyword blocking are popular among marketers who want to ensure their ads run in safe spaces. But when marketers stay in their contextual comfort zones, reach atrophies and new audiences go unexplored. In this talk, GumGum CEO Phil Schraeder will discuss how brands can use technology to identify and align their ads with content that is not only safe and also privacy proof but fit, even in the far corners of the web.
Phil Schraeder
CEO, GumGum
10:40-12:20pm
Interactive Breakout Session C
A Deep Dive Into the CCPA
After months of lobbying, comments and hand-wringing, CCPA is on its way. Get answers to the top 4 questions publishers, agencies and ad tech companies will have to face to comply.
Jessica Lee
Co-Chair, Privacy, Security and Data Innovations, Loeb & Loeb
What’s Next in Data Privacy Regulation?
First Europe, then California, but what’s next? Get predictions and real-time advice to stay ahead of emerging privacy laws and regulations.
Robert Newman
Co-Chair, Privacy, Security and Data Innovations, Loeb & Loeb
Data Strategy for a Post-Regulatory World: 5 Best Practices to Move Your Business Forward in the New Data Economy
The new data economy is emerging, and if you don’t take action now you risk falling behind. Learn how imminent data regulation, tech policy changes and consumer sentiment will affect your business.
Kristoffer Nelson
COO, SRAX
12:20-1:50pm
Lunch
2:00-3:40pm
Interactive Breakout Session A
How AI Helps Your Brand Be Relentlessly Human
It’s the most rapid time of technological transformation…ever. And these changes have created new customer needs and expectations. Learn why using artificial intelligence is critical for brands looking to create and sustain more meaningful conversations with their customers and how marketers can better infuse AI into their strategy to accelerate success.
Janna Ritzcovan Synovec
Head of Brand Marketing & Sales Enablement, IBM Watson Advertising
Dave Neway
Head of Marketing, IBM Watson Advertising
Driving Impact with OTT Advertising
Amid the accelerating growth of streaming TV, the OTT ecosystem is becoming more complex, fragmented, and confusing for advertisers. Get a check list of the key considerations broadcast and digital buyers need to drive measurable business outcomes.
Justin Gutschmidt
Head of Sales Strategy, Premion
Closing The Loop: The Rise of Multi Platform Attribution
What once was a pipe dream for marketers, has officially become a reality. Attribution across multiple platforms, including TV, is finally here.  Learn effective attribution strategies,  listen to client success stories, and pay close attention to what's coming next…. It gets even better.
Betsy Rella
Vice President, Research & Data, NYI
Sona Pehlivanian
Vice-President of Addressable Campaign Management and Operations, NYI
2:00-3:40pm
Interaction Insight Session B
Building Synergy Between Programmatic and Email
With too few trusted media channels to diversify their ad buys in, brands are turning to an overlooked platform: Email. Get practical insights for navigating a channel that’s both new and old to drive clear campaign results.
Nicholas Dujnic
VP, Marketing, LiveIntent
3 Ways to Use Programmatic to Capture Event ROI
On average, 23% of B2B Marketing budgets are allocated towards events marketing. However, the ability to drive and capture event ROI still remains difficult to monitor and optimize. Learn the three key tactics B2B companies are using with programmatic to tie together the worlds of the digital and physical.
Al Torres
Co-founder and President, SummitSync
Leland Morris
VP, Sales, 180byTwo
The 7 Things Every Digital Publisher Needs to Have In Place to Be Future Proof
Ad technology on the publisher side is rapidly changing and becoming more complex. It’s a wide niche and there’s something new to learn every day. Get a breakdown of the most important trends and technologies in publisher side ad tech.
John Shankman
CEO and Founder, Hashtag Labs
2:00-3:40pm
Interaction Insight Session C
Brand Safety: It’s About More Than Just Where Your Ad Lands
Ensuring brand safety requires proactive measures that ensure the security and sanctity of your content and ads. Learn the value of an asset management strategy and how collaborative tools can incorporate usage rights, streamline approvals and protect the brand along the way.
Ardit Bejko
Partnerships Director, North America, Adstream
Mark Egmon
VP, Marketing and Corporate Communications, The TEAM Companies
All the Things You Want to Know About Brand Safety But Are Too Scared to Ask
There are roughly 50 billion digital impressions sold each day. But it only takes one to tarnish your brand. Get tips you can use to greatly decrease the odds that your brand is displayed on unwanted sites and/or next to inflammatory content.
Adam Greenhood
CEO and Founder, AdWallet
3:40-4:00pm
Networking Coffee Break
4:05-4:25pm
Fireside: Hulu
Main Stage
Consumers and advertisers alike use streaming services in lieu of TV. The game is forever changed and the leading consumer experience will come out on top. How do you make commercials enjoyable for these new viewers? How do you innovate in this space? Hear from Peter Naylor, SVP and Head of Advertising Sales at Hulu on how Hulu has risen to the top.
Peter Naylor
SVP and Head of Advertising Sales, Hulu
Kelsey Sutton
Reporter, Adweek
4:30-6:30pm
Opening Networking Reception
7:30-8:30am
Breakfast and Check in
8:30-8:45am
Opening Remarks
Main Stage
Brian Martin
Chairman, Adweek
8:45-9:05am
Working Together to Fight Ad Fraud
Main Stage
If we work together, the fight against ad fraud can be more than a game of Whack-A-Mole. We will learn about the FBI’s role in this fight and the nuances of retaining key data for federal law enforcement investigations.
Evelina Aslanyan
Special Agent, FBI
9:10-9:25am
TAG in Conversation
Rachel Nyswander Thomas
Chief Operating Officer, TAG
Shoshana Wodinsky
Tech Reporter, Adweek
9:30-9:55am
David vs. Goliath
Main Stage
As more brands bring programmatic buying in-house, there has been a growing number of independent consultants who can help steer these brands in the right direction. At the same time, the Big Consultancies are starting to provide similar niche services but with much more firepower. Consultancies of all sizes share their thoughts on how brands should tackle programmatic buying, and what lies ahead.
Sloan Broderick
MD, Digital Transformation, Accenture Interactive
Ana Milicevic
Principal and Co-founder, Sparrow Advisers
Matt Prohaska
Chief Executive Officer and Principal, Prohaska Consulting
Patrick Coffee
Senior Editor, Adweek
10:00-10:20am
Opportunities in Ad Tech As A Result of Current Media Consumption 
Main Stage
Join Twitch’s newly appointed CRO, Walker Jacobs as he discusses effects of today’s media consumption habits on the ad tech industry and what marketers should see as opportunities in these changes.
Walker Jacobs
Chief Revenue Officer, Twitch
Josh Sternberg
Brand and Tech Editor, Adweek
10:20-10:40am
Networking Coffee Break
Main Stage
10:40-11:00am
Resetting the Rules of Engagement in the Era of Times Up
Main Stage
The gender imbalance in tech is clear for all to see. Just check out the bathroom line at CES. Hear from two trailblazing leaders on their own experiences in the male-dominated space, their POV on bringing fresh thinking and diverse voices to bear and what impact these will have on the future of marketing
Linda Boff
Chief Marketing Officer, GE
Fiona Carter
Chief Brand Officer, AT&T Communications
Lisa Granatstein
Editor, SVP of Programming, Adweek
11:05-11:30am
The State of Ad Tech and Mar Tech 2019
Main Stage
What are the marketing industry's technology and data challenges today? How concerned are brands and agencies about privacy regulation? Where are ad tech budgets headed? Adweek Intelligence and Neustar will share insights from exclusive research conducted for NexTech.
Devon DeBlasio
Product Marketing Director, Neustar
Stephanie Paterik
Executive Editor, Adweek
11:35-12:00pm
Ad Tech Investment
Main Stage
The ad-tech shakeout continues to play out, as both consolidation and legislation force the industry to shift in perhaps some uncomfortable ways. Financial advisers and venture capitalists discuss where investment is going, and where ad-tech firms can find opportunity.
John Lambros
President, Managing Director and Head of Digital Media Banking, GCA U.S.
Allison Goldberg
Technology and Digital Media Investor
Marty Swant
Staff Writer, Adweek
12:00-1:30pm
Lunch
1:30-1:50pm
AI and the Advantage of Custom Code
Main Stage
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns?  How about starting with ‘What is AI?” Join Sara Robertson, Global VP Product and Engineering, Xaxis, for a special workshop-inspired keynote that explains just how machine learning & bespoke algorithms can deliver better media and business outcomes. 
Sara Robertson
Global VP, Product and Engineering, Xaxis
1:55-2:20pm
Inclusion Brings Innovation
Main Stage
As the advertising landscape continues to evolve, one area seems to lag behind when it comes to diversity: ad tech. In order to create better processes and products, myriad POVs need to be heard. Leading advertising execs share their experiences on being the multicultural voice in the room and thoughts on how to move the industry forward.
Sargi Mann
EVP, Digital Strategy, Investments, Havas Media North America
Felicia Gardner
North America Agency Lead, Microsoft
Solange Claudio
President, COO, Zenith | Moxie | MRY
Lisa Lacy
Tech Reporter, Adweek
2:25-2:45pm
Jared Smith In Conversation
Main Stage
Jared Smith, President of Ticketmaster, sits down with Adweek’s brand and technology editor, Josh Sternberg, for a candid conversation on a competitive and quickly evolving industry, how to use technology to fight fraud and bots, while being a leader in your space.
Jared Smith
President, Ticketmaster Worldwide
Josh Sternberg
Brand and Tech Editor, Adweek
2:50-3:10pm
Choosing the Right Tech-Driven Approach to the Art of Marketing
Main Stage
Belinda Smith, EA’s Head of Global Marketing Intelligence, opens her playbook to share transformative marketing solutions, from how best to leverage media agencies, tech and platform partners, and in-housing to manage both the need for both personalization and privacy.
Belinda J. Smith
Head of Global Marketing Intelligence, Electronic Arts
Ronan Shields
Reporter, Adweek
3:15-3:35pm
Surviving and Thriving: The Digital Publishing Playbook
Main Stage
Without fanfare, clickbait content, intrusive ads, or paid traffic, Dotdash has shed its former About.com skin. Hear how building trust with users through its brands and its decision to overhaul its tech stack has turned the former web 1.0 publisher into a strong -- and profitable -- digital publishing company.
Neil Vogel
Chief Executive Officer, Dotdash
Sara Jerde
Digital Media Reporter, Adweek
3:40-4:00pm
Succeeding in Grocery - The balancing of Customer Experience and Digital Advertising
Main Stage
Grocery is one of the biggest remaining categories for rapid e-commerce growth. So what does it take to succeed in this arena? A digital case study from Kroger Precision Marketing takes you through the complexities of delivering a seamless customer experience while highlighting personalization, empowering brands and influencing purchasing behavior.
Scott Hamm
Senior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51
Alex Sherman
Co-founder and Chief Executive Officer, PromoteIQ
4:05-4:30pm
Transformation: You Can Lead or Get Led By It
Main Stage
Every industry or company faces a choice between leading transformation, or getting led by it. The choice is clear: always choose to lead. Join Josh Sternberg Editor, Adweek in a fireside chat with Linda Yaccarino, Chairman, NBCUniversal on the investments we all need to make to future proof the advertising industry.
Linda Yaccarino
Chairman of Advertising and Partnerships, NBCUniversal
Josh Sternberg
Brand and Tech Editor, Adweek
4:35-5:00pm
Closing Fireside: Google
Main Stage
Chetna Bindra
Senior Product Manager, User Trust and Privacy, Google
Ronan Shields
Reporter, Adweek
5:00-7:00pm
Closing Cocktail Reception

Attend

Partners

Venue

The Westin New York at Times Square

270 West 43rd Street

New York, NY 10036

 

Hotel Room Block:

The Westin New York at Times Square for $299 USD per night

Book your group rate for Adweek NexTech Event Here

Start Date: Monday, July 22, 2019
End Date: Saturday, July 27, 2019
Last Day to Book: Wednesday, July 10, 2019

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