SOLD OUT Direct To ConsumerNavigating procurementFinding success on Amazon, Facebook and GoogleData leakage OTTAdvanced TV targetingNative advertisingDeep learning and brand integrationTV measurement GovernmentRegulating the tech giantsNet neutrality lawsData privacy trends, and transparencyGDPR CultureTensions between buy- and sell-sideWomen of programmaticHow to bring programmatic in-houseHow ad fraud happens and who’s behind it Future Of AdvertisingDavid vs Goliath – Indie consultancies take on the giantsCMOs POV on harnessing the technologyWhat’s next? +8 Interactive Insight Sessions Curated partner discussions featuring relevant topicsSpace is limitedSave your seat todayWhenJuly 24-25, 2019WhereNew York, NYWhyExplore the Future of Digital AdvertisingWhoHundreds of Brand, Agency, Technology, and Publishing Attendees AboutSpeakersInteractive Insight SessionsScheduleAttendPartners VenueContact MENUTechnology sits at the very heart of today’s media landscape. But frequently, brands, publishers and agencies all have different viewpoints on how to leverage it.Adweek will bring brands, agencies, publishers and solution providers together to educate one another and share best practices around a subject at the very heart of today’s media landscape: technology. Over two days of programming and interactive insights sessions, we’ll hear from speakers ranging from C-suite executives who will provide insight into technology integrated strategies, to the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces. SOLD OUTSpeakersInteractive Insight Sessions Schedule July 24th July 25th 8:00-8:55amBreakfast and Registration 9:00-9:10amOpening RemarksMain StageJeff LitvackCEO, AdweekDanny WrightChief Brand Officer, Adweek 9:10-9:30amNew Star Clusters After the Big BangMain StageSir Martin SorrellExecutive Chairman, S4 CapitalRonan ShieldsReporter, Adweek 9:35-9:55amTaking Action on Supply Path OptimizationMain StageThe growing complexity of the programmatic supply chain has introduced a variety of issues within the ecosystem, from unfair auction practices, hidden fees and duplicating efforts to questionable offerings. Only the savviest of buyers will come out on top. Hear how to build innovative and strategic alliances that lead to better programmatic marketplaces and drive supply path optimization.Jamie ByrumHead of Programmatic Media, NationwideChris KaneFounder, Jounce MediaAmanda MartinVice President of Enterprise Partnerships, Goodway GroupPatrick KulpTech Reporter, Adweek 10:00-10:30amNetworking Coffee Break 10:40-12:20pmInteractive Breakout Session AThe State of Customer Identity ResolutionIdentity resolution has quickly become a crucial requirement for any marketer looking to get customer-centric marketing right. So why do so many still rely on a patchwork of legacy methodologies, incomplete vendor solutions and in-house capabilities? Find out advanced techniques to improve your customer-centric marketing.Devon DeBlasioProduct Marketing Director, NeustarJoe StanhopeVice President and Principal, Analyst, ForresterThe Value of Streaming Advertising: A New Measurement StandardStreaming has forced brands and agencies to content with dynamic ad creation, non-linear viewing and ad fatigue. So how do you maximize revenues and understand the true ad preferences of consumers? Learn how to harness streaming data to capitalize on the real-time information and tackle tech barriers.Keith ZubchevichChief Strategy Officer, ConvivaTrack How Customers Arrive at Big Purchase DecisionsThe marketing funnel? Dead. A straight path to purchase? BS. For big purchase decision, the customer journey is messy—but, knowing the right way to track, organize, and interpret customer behavior across channels can clean it up.Elizabeth GallagherChief Revenue Officer, Lineate 10:40-12:20pmInteractive Breakout Session B4 Things You Need to Know Before You In-House Your ProgrammaticIf you're considering moving your programmatic media buying in-house, you'll need to be sure you're grounded in the fundamentals. Get insights on the four crucial programmatic pillars: data, technology, brand-safe media and talent.Vivian NantembeVP, Direct Sales, XaxisNishant “Nish” DesaiDirector of Technology and Partnership, XaxisMaximize Performance Within a Private MarketplaceDigital advertising opportunities are increasingly shifting to vendor marketing programs and private marketplaces. Learn best practices from Kroger Precision Marketing on how to navigate within a retailer’s personalized digital experience.Scott HammSenior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51Break Out of Your Brand's Contextual Comfort ZoneDefensive tactics like blacklists, whitelists, and keyword blocking are popular among marketers who want to ensure their ads run in safe spaces. But when marketers stay in their contextual comfort zones, reach atrophies and new audiences go unexplored. In this talk, GumGum CEO Phil Schraeder will discuss how brands can use technology to identify and align their ads with content that is not only safe and also privacy proof but fit, even in the far corners of the web.Phil SchraederCEO, GumGum 10:40-12:20pmInteractive Breakout Session CA Deep Dive Into the CCPAAfter months of lobbying, comments and hand-wringing, CCPA is on its way. Get answers to the top 4 questions publishers, agencies and ad tech companies will have to face to comply.Jessica LeeCo-Chair, Privacy, Security and Data Innovations, Loeb & LoebWhat’s Next in Data Privacy Regulation?First Europe, then California, but what’s next? Get predictions and real-time advice to stay ahead of emerging privacy laws and regulations.Robert NewmanCo-Chair, Privacy, Security and Data Innovations, Loeb & LoebData Strategy for a Post-Regulatory World: 5 Best Practices to Move Your Business Forward in the New Data EconomyThe new data economy is emerging, and if you don’t take action now you risk falling behind. Learn how imminent data regulation, tech policy changes and consumer sentiment will affect your business.Kristoffer NelsonCOO, SRAX 12:20-1:50pmLunch 2:00-3:40pmInteractive Breakout Session AHow AI Helps Your Brand Be Relentlessly HumanIt’s the most rapid time of technological transformation…ever. And these changes have created new customer needs and expectations. Learn why using artificial intelligence is critical for brands looking to create and sustain more meaningful conversations with their customers and how marketers can better infuse AI into their strategy to accelerate success.Janna Ritzcovan SynovecHead of Brand Marketing & Sales Enablement, IBM Watson AdvertisingDave NewayHead of Marketing, IBM Watson AdvertisingDriving Impact with OTT AdvertisingAmid the accelerating growth of streaming TV, the OTT ecosystem is becoming more complex, fragmented, and confusing for advertisers. Get a check list of the key considerations broadcast and digital buyers need to drive measurable business outcomes.Justin GutschmidtHead of Sales Strategy, PremionClosing The Loop: The Rise of Multi Platform AttributionWhat once was a pipe dream for marketers, has officially become a reality. Attribution across multiple platforms, including TV, is finally here. Learn effective attribution strategies, listen to client success stories, and pay close attention to what's coming next…. It gets even better.Betsy RellaVice President, Research & Data, NYISona PehlivanianVice-President of Addressable Campaign Management and Operations, NYI 2:00-3:40pmInteraction Insight Session BBuilding Synergy Between Programmatic and EmailWith too few trusted media channels to diversify their ad buys in, brands are turning to an overlooked platform: Email. Get practical insights for navigating a channel that’s both new and old to drive clear campaign results.Nicholas DujnicVP, Marketing, LiveIntent3 Ways to Use Programmatic to Capture Event ROIOn average, 23% of B2B Marketing budgets are allocated towards events marketing. However, the ability to drive and capture event ROI still remains difficult to monitor and optimize. Learn the three key tactics B2B companies are using with programmatic to tie together the worlds of the digital and physical.Al TorresCo-founder and President, SummitSyncLeland MorrisVP, Sales, 180byTwoThe 7 Things Every Digital Publisher Needs to Have In Place to Be Future ProofAd technology on the publisher side is rapidly changing and becoming more complex. It’s a wide niche and there’s something new to learn every day. Get a breakdown of the most important trends and technologies in publisher side ad tech.John ShankmanCEO and Founder, Hashtag Labs 2:00-3:40pmInteraction Insight Session CBrand Safety: It’s About More Than Just Where Your Ad LandsEnsuring brand safety requires proactive measures that ensure the security and sanctity of your content and ads. Learn the value of an asset management strategy and how collaborative tools can incorporate usage rights, streamline approvals and protect the brand along the way.Ardit BejkoPartnerships Director, North America, AdstreamMark EgmonVP, Marketing and Corporate Communications, The TEAM CompaniesAll the Things You Want to Know About Brand Safety But Are Too Scared to AskThere are roughly 50 billion digital impressions sold each day. But it only takes one to tarnish your brand. Get tips you can use to greatly decrease the odds that your brand is displayed on unwanted sites and/or next to inflammatory content.Adam GreenhoodCEO and Founder, AdWallet 3:40-4:00pmNetworking Coffee Break 4:05-4:25pmFireside: HuluMain StageConsumers and advertisers alike use streaming services in lieu of TV. The game is forever changed and the leading consumer experience will come out on top. How do you make commercials enjoyable for these new viewers? How do you innovate in this space? Hear from Peter Naylor, SVP and Head of Advertising Sales at Hulu on how Hulu has risen to the top.Peter NaylorSVP and Head of Advertising Sales, HuluKelsey SuttonReporter, Adweek 4:30-6:30pmOpening Networking Reception 7:30-8:30amBreakfast and Check in 8:30-8:45amOpening RemarksMain StageBrian MartinChairman, Adweek 8:45-9:05amWorking Together to Fight Ad FraudMain StageIf we work together, the fight against ad fraud can be more than a game of Whack-A-Mole. We will learn about the FBI’s role in this fight and the nuances of retaining key data for federal law enforcement investigations.Evelina AslanyanSpecial Agent, FBI 9:10-9:25amTAG in ConversationRachel Nyswander ThomasChief Operating Officer, TAGShoshana WodinskyTech Reporter, Adweek 9:30-9:55amDavid vs. GoliathMain StageAs more brands bring programmatic buying in-house, there has been a growing number of independent consultants who can help steer these brands in the right direction. At the same time, the Big Consultancies are starting to provide similar niche services but with much more firepower. Consultancies of all sizes share their thoughts on how brands should tackle programmatic buying, and what lies ahead.Sloan BroderickMD, Digital Transformation, Accenture InteractiveAna MilicevicPrincipal and Co-founder, Sparrow AdvisersMatt ProhaskaChief Executive Officer and Principal, Prohaska ConsultingPatrick CoffeeSenior Editor, Adweek 10:00-10:20amOpportunities in Ad Tech As A Result of Current Media Consumption Main StageJoin Twitch’s newly appointed CRO, Walker Jacobs as he discusses effects of today’s media consumption habits on the ad tech industry and what marketers should see as opportunities in these changes.Walker JacobsChief Revenue Officer, TwitchJosh SternbergBrand and Tech Editor, Adweek 10:20-10:40amNetworking Coffee BreakMain Stage 10:40-11:00amResetting the Rules of Engagement in the Era of Times UpMain StageThe gender imbalance in tech is clear for all to see. Just check out the bathroom line at CES. Hear from two trailblazing leaders on their own experiences in the male-dominated space, their POV on bringing fresh thinking and diverse voices to bear and what impact these will have on the future of marketingLinda BoffChief Marketing Officer, GEFiona CarterChief Brand Officer, AT&T CommunicationsLisa GranatsteinEditor, SVP of Programming, Adweek 11:05-11:30amThe State of Ad Tech and Mar Tech 2019Main StageWhat are the marketing industry's technology and data challenges today? How concerned are brands and agencies about privacy regulation? Where are ad tech budgets headed? Adweek Intelligence and Neustar will share insights from exclusive research conducted for NexTech.Devon DeBlasioProduct Marketing Director, NeustarStephanie PaterikExecutive Editor, Adweek 11:35-12:00pmAd Tech InvestmentMain StageThe ad-tech shakeout continues to play out, as both consolidation and legislation force the industry to shift in perhaps some uncomfortable ways. Financial advisers and venture capitalists discuss where investment is going, and where ad-tech firms can find opportunity.John LambrosPresident, Managing Director and Head of Digital Media Banking, GCA U.S.Allison GoldbergTechnology and Digital Media InvestorMarty SwantStaff Writer, Adweek 12:00-1:30pmLunch 1:30-1:50pmAI and the Advantage of Custom CodeMain StageHave you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? How about starting with ‘What is AI?”Join Sara Robertson, Global VP Product and Engineering, Xaxis, for a special workshop-inspired keynote that explains just how machine learning & bespoke algorithms can deliver better media and business outcomes. Sara RobertsonGlobal VP, Product and Engineering, Xaxis 1:55-2:20pmInclusion Brings InnovationMain StageAs the advertising landscape continues to evolve, one area seems to lag behind when it comes to diversity: ad tech. In order to create better processes and products, myriad POVs need to be heard. Leading advertising execs share their experiences on being the multicultural voice in the room and thoughts on how to move the industry forward.Sargi MannEVP, Digital Strategy, Investments, Havas Media North AmericaFelicia GardnerNorth America Agency Lead, MicrosoftSolange ClaudioPresident, COO, Zenith | Moxie | MRYLisa LacyTech Reporter, Adweek 2:25-2:45pmJared Smith In ConversationMain StageJared Smith, President of Ticketmaster, sits down with Adweek’s brand and technology editor, Josh Sternberg, for a candid conversation on a competitive and quickly evolving industry, how to use technology to fight fraud and bots, while being a leader in your space.Jared SmithPresident, Ticketmaster WorldwideJosh SternbergBrand and Tech Editor, Adweek 2:50-3:10pmChoosing the Right Tech-Driven Approach to the Art of MarketingMain StageBelinda Smith, EA’s Head of Global Marketing Intelligence, opens her playbook to share transformative marketing solutions, from how best to leverage media agencies, tech and platform partners, and in-housing to manage both the need for both personalization and privacy.Belinda J. SmithHead of Global Marketing Intelligence, Electronic ArtsRonan ShieldsReporter, Adweek 3:15-3:35pmSurviving and Thriving: The Digital Publishing PlaybookMain StageWithout fanfare, clickbait content, intrusive ads, or paid traffic, Dotdash has shed its former About.com skin. Hear how building trust with users through its brands and its decision to overhaul its tech stack has turned the former web 1.0 publisher into a strong -- and profitable -- digital publishing company.Neil VogelChief Executive Officer, DotdashSara JerdeDigital Media Reporter, Adweek 3:40-4:00pmSucceeding in Grocery - The balancing of Customer Experience and Digital AdvertisingMain StageGrocery is one of the biggest remaining categories for rapid e-commerce growth. So what does it take to succeed in this arena? A digital case study from Kroger Precision Marketing takes you through the complexities of delivering a seamless customer experience while highlighting personalization, empowering brands and influencing purchasing behavior.Scott HammSenior Product Manager, Kroger Digital Alternative Revenue Streams, 84.51Alex ShermanCo-founder and Chief Executive Officer, PromoteIQ 4:05-4:30pmTransformation: You Can Lead or Get Led By ItMain StageEvery industry or company faces a choice between leading transformation, or getting led by it. The choice is clear: always choose to lead. Join Josh Sternberg Editor, Adweek in a fireside chat with Linda Yaccarino, Chairman, NBCUniversal on the investments we all need to make to future proof the advertising industry.Linda YaccarinoChairman of Advertising and Partnerships, NBCUniversalJosh SternbergBrand and Tech Editor, Adweek 4:35-5:00pmClosing Fireside: GoogleMain StageChetna BindraSenior Product Manager, User Trust and Privacy, GoogleRonan ShieldsReporter, Adweek 5:00-7:00pmClosing Cocktail Reception SOLD OUTAttend SOLD OUTPartnersPrincipal PartnerPremier PartnerPresenting PartnerSupporting PartnerVenueThe Westin New York at Times Square270 West 43rd StreetNew York, NY 10036 Hotel Room Block:The Westin New York at Times Square for $299 USD per nightBook your group rate for Adweek NexTech Event HereStart Date: Monday, July 22, 2019 End Date: Saturday, July 27, 2019 Last Day to Book: Wednesday, July 10, 2019Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? Yes, send me updates about this event. By submitting your email address above, you consent to being contacted about news, offers and opportunities from Adweek. You can unsubscribe from these messages at any time.