2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approach

At least two are building out an in-house programmatic posse


Ad tech is a multibillion-dollar behemoth that’s drawing devotees in every industry, from real estate to retail. So it shouldn’t be surprising that politicians are getting savvy about the space as well.

Democratic presidential candidates Elizabeth Warren and Pete Buttigieg are both recruiting ad-tech specialists to manage their online marketing campaigns, according to online job listings. It’s a move that—along with ample mentions of names like Facebook, Google and Amazon during the recent Democratic debates—could mark a significant cultural shift in the way those on the left think about not only the ills of big tech, but how they can use their paid-for media offerings to their advantage.

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