Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.
Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data
The data game has changed.
All b-to-b intent providers claim to offer accurate and timely information on buyers actively in-market, but those with an overdependence on third-party data can’t actually deliver on their promises.
In our connected world where most b-to-b interactions happen online, marketers with access to the most actionable prospecting insights have a huge advantage.
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