Performance Marketing

B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever

Legacy providers are falling behind

B2B Behavioral Intent Evolves: Why First-and Third-Party Data Matters More Than Ever — To get a leg up on the competition, data buyers must seek out differentiated data providers offering more complete and diverse data.Westend61/Getty Images

By Richard Jalichandra

January 27, 2022

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data

Richard Jalichandra

@jalichandra

Performance Marketing contributor Richard Jalichandra is evp and global general manager at Spiceworks Ziff Davis.

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