Portrait of Richard Jalichandra

Richard Jalichandra

Performance Marketing contributor Richard Jalichandra is evp and global general manager at Spiceworks Ziff Davis, an Austin, Texas-based global marketplace that connects technology buyers and sellers.

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B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever 

Performance Marketing

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The [...]