Erik Matlick is co-founder and CEO of Bombora, bringing more than 15 years in founding, board and executive management experience. An online performance marketing pioneer, Matlick's insights about the confluence of data analytics, media operations, ad serving technology and sales and marketing processes are the driving force behind Bombora’s unique value proposition.
While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data
While publishers may be able to infer some level of intent based on user behavior across their sites, there are limitations to what an individual publisher can do.
It’s Time for Digital Marketing to Have Its Own Sustainability Movement
Excessive ads and emails are their own type of pollution.