Apple Announces More Privacy Measures Aimed at Ad Tech

New features showcased at WWDC target in-app and email marketing

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Apple isn’t finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update.

Top line

Apple is putting more limitations around email marketing and in-app advertising.

The company will introduce Mail Privacy Protection for the Apple mail app. This prevents senders from knowing whether a user open an email, and it will hide IP addresses so that senders can’t link that action to other online activity or determine a user’s location.

The iPhone maker will also roll out app privacy reports so users on iOS



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